• New Longevity is about finding value in everyone's...

  • New Longevity is about what makes us healthier, happier and...

  • New Longevity is about me and you and all of us

  • New Longevity is about changing our mindsets

New Longevity transforms every extra year we gain. It transforms every stage. 

By 2050, one in six people in the world will be 65 or older. This unprecedented demographic shift requires us to rethink and redesign all aspects of society. How can we maintain purposeful, healthy lives as we age? How do we reverse age segregation and address the loneliness epidemic affecting all generations?

New Longevity is a global initiative by Ashoka that mobilizes its network and the entire society to respond to the accelerated population aging worldwide. Our mission is to promote the necessary changes so that all people can age with health and purpose, transforming their realities and contributing to their families and communities. This means creating opportunities for them to be Lifelong Changemakers.

Our priorities

Ashoka is the world’s largest network of social entrepreneurs and a global leader in social innovation. Through the lens of hundreds of social innovators in the New Longevity field, we see creative ways to build a better future for all.

As this work is done, older people everywhere will break out of self-defeating stereotypes to take on the new power of being changemakers and live a deeply satisfying life of purpose, health and happiness. This is our vision.

People have the choice and opportunity to learn and work throughout life thanks to structural supports, more inclusive policies, and pro-ageing mindsets.

People stay healthier for longer as they are enabled to take more ownership of their health and wellbeing from a younger age.

Intergenerational connection, learning and collaboration become a norm and are incentivized.

The change begins with a new narrative!

The Team

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Maria Clara Pinheiro

Co-lead, India

 

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Samara Randhawa

Co-lead, USA

 

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Marilia Duque

Co-lead, Brazil

 

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Ivy Akii

Co-lead, Kenya

 

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Casilda Heraso

Co-lead, Spain

 

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Our Partners

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FFL
Apurva
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Itau
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Ready to be a Lifelong contributor?